This blog exists to tell you about a service-learning project in the Persuasion Class at Malone University.
Right now, students in this class are looking for potential community partners who we might work with. You're probably reading this web site because one of these students has approached you. Your organization would be a good fit with our needs, hopefully this blog will help you determine whether these students would be a help to your organization
The students would be working for you. Part of their grade would be dependent on your evaluation of the work that they did for you.
They would be responsible to understand your organization’s mission, goals, and constituents.
They would be required to do the research necessary to find out what kind of message would best meet your needs.
They would present a report to report to you at the end of the semester that will include several strategies to meet your communication needs.
Click here to find out about what these students would need from you.
While I have high hopes that some of the solutions our students will provide will bring insight and potential solutions to your problems, and I have great faith that some of the students you’ll work with are some of the finest, brightest, most conscientious students at Malone, I also know that one of the biggest benefits of this project will actually happen for the students.
Understanding persuasion within the context of the real world brings an invaluable dimension to the learning we do together. If you would be willing to partner with us, I’d be especially grateful for the depth and nuance that you’d be providing for our students. Hopefully that benefit will indirectly benefit your organization as these students become future leaders in our community.
Friday, September 9, 2011
Thursday, September 8, 2011
What Kind of Solutions?
In the past, students have analyzed audiences and publics, designed persuasive campaigns, honed persuasive messages, strategized about tactics, written scripts, recommended new approaches, analyzed web sites, developed brochures and constructed public presentations for various community partners.
our focus is always upon developing effective, creative strategies that work within the workflow, norms and resources of your organization.
our focus is always upon developing effective, creative strategies that work within the workflow, norms and resources of your organization.
About Our Class
Communication 410: Persuasion -- is a senior level class taken by many Communication Majors and by some other students at Malone University. The class is primarily focused upon learning theories, history and research about the persuasive process.
Students apply their learning within a service - learning project with a Community Partner, an organization like yours, learning about persuasion in the real world.
The objectives of the class are:
1. to develop an awareness of the elements of persuasive processes.
2. to understand current and historical thinking about persuasion.
3. to integrate theories of persuasion with personal experiences of persuasion.
4. to develop criteria for evaluating particular persuasive messages.
5. to initiate strategies for creating successful and ethical persuasive messages.
6. to develop standards for ethical persuasion.
7. to develop a community of learning within our classroom by treating each other with respect and kindness. This includes listening attentively, questioning thoroughly, thinking rigorously, responding carefully, and speaking kindly.
Hopefully these objectives will translate into resources and solutions for you.
Students apply their learning within a service - learning project with a Community Partner, an organization like yours, learning about persuasion in the real world.
The objectives of the class are:
1. to develop an awareness of the elements of persuasive processes.
2. to understand current and historical thinking about persuasion.
3. to integrate theories of persuasion with personal experiences of persuasion.
4. to develop criteria for evaluating particular persuasive messages.
5. to initiate strategies for creating successful and ethical persuasive messages.
6. to develop standards for ethical persuasion.
7. to develop a community of learning within our classroom by treating each other with respect and kindness. This includes listening attentively, questioning thoroughly, thinking rigorously, responding carefully, and speaking kindly.
Hopefully these objectives will translate into resources and solutions for you.
What is a Persuasive Problem?
Every day you find yourself needing to persuade someone of something, both in your personal life and in your professional life.
In the context of your organization, you need to persuade a number of different audiences: your clients, your donors, your board, granting agencies, local civic agencies, professional groups, and local community groups.
Sometimes you know you need to persuade these groups about something, but you're not sure what it is.
Sometimes you know exactly what your message should be, but you don't have the resources to produce the message.
Sometimes you have the message and the resources to produce it, but locating your audience, and the best ways to reach them seems difficult or impossible.
Sometimes you may know the content of the message you need to send, but you need more information about the audience before you can craft the message.
These are all examples of the kinds of persuasive problems our class has addressed in the past.
We'd like to help you develop solutions that work for your organization, given the constraints, mission and audience that guide your work.
In the context of your organization, you need to persuade a number of different audiences: your clients, your donors, your board, granting agencies, local civic agencies, professional groups, and local community groups.
Sometimes you know you need to persuade these groups about something, but you're not sure what it is.
Sometimes you know exactly what your message should be, but you don't have the resources to produce the message.
Sometimes you have the message and the resources to produce it, but locating your audience, and the best ways to reach them seems difficult or impossible.
Sometimes you may know the content of the message you need to send, but you need more information about the audience before you can craft the message.
These are all examples of the kinds of persuasive problems our class has addressed in the past.
We'd like to help you develop solutions that work for your organization, given the constraints, mission and audience that guide your work.
What Malone Students Need From Community Partners
If you agreed to work with our students, we would want you to be willing to:
The potential CP should be willing to engage with your group in several ways, if we select their project:
1. meet with several members of the student group to describe in detail the persuasive problem your organization faces.
2. Provide feedback to the student group at least once during the semester.
3. Reading the report the students present to you at the end of the semester.
You will be invited to come to the final presentation of projects at the end of the semester, but your presence there is optional.
The potential CP should be willing to engage with your group in several ways, if we select their project:
1. meet with several members of the student group to describe in detail the persuasive problem your organization faces.
2. Provide feedback to the student group at least once during the semester.
3. Reading the report the students present to you at the end of the semester.
You will be invited to come to the final presentation of projects at the end of the semester, but your presence there is optional.
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